UPCOMING WEBSITE MAINTENANCE NOTICE - Please be aware that our website will be temporarily unavailable on Tuesday 6th August from 06:00 – 07:00 am UTC. If you need assistance during this time, please contact our customer support team at Halo.CRM@euromonitorint.onmicrosoft.com.

Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

Refine by
 
Country Report

Direct Selling in Lithuania

Mar 2023

Before the pandemic, direct selling vendors were making efforts to improve their digital presence by providing both social media communication and e-commerce services in order to meet the demands of their customers and remain relevant. This shift to…

USD 1,195
Country Report

Direct Selling in North Macedonia

May 2023

In 2022, though there was healthy growth in current value sales, constant value sales remained unchanged. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening sales somewhat. That being…

USD 1,195
Country Report

Direct Selling in Poland

Mar 2024

In 2023, direct selling registered marginal growth in retail value sales. After a decline in 2022, direct selling returned to positive if marginal growth. The cost-of-living crisis proved beneficial for the industry as more people sought to be hired…

USD 1,195
Country Report

Direct Selling in Romania

Mar 2024

The decline of direct selling in 2023 in Romania was a continuation of the results noted in 2022. Much of this decline was due to the lifting of COVID-19 restrictions, which began in March 2022, and resulted in a strong uplift of consumers in…

USD 1,195
Country Report

Direct Selling in Serbia

May 2023

Although direct selling saw dynamic growth in current value terms in 2022 this was actually barely above inflation levels. In 2021 direct selling in Serbia started on the path to recovery from the hit it took during the first year of the COVID-19…

USD 1,195
Country Report

Direct Selling in Slovakia

Feb 2024

Direct selling in Slovakia registered a further fall in both current and constant values sales in 2023. A shift away from direct selling to e-commerce led to a drop in sales, as e-commerce also provides the convenience of direct delivery. In fact,…

USD 1,195
Country Report

Direct Selling in Slovenia

Apr 2023

Direct selling is seeing positive growth in 2022, albeit below the level of inflation. The category took a hit during the era of the pandemic, when restrictions on person-to-person contact severely dampened value sales, and 2021 only saw a modest…

USD 1,195
Country Report

Direct Selling in the Czech Republic

Feb 2024

Direct selling in the Czech Republic experienced a surge in popularity during the COVID-19 pandemic when physical outlets were closed. With online retailers still underdeveloped, direct sellers were able to absorb some of the retail needs of Czechs.…

USD 1,195
Country Report

Direct Selling in Ukraine

Mar 2024

The mass exodus of refugees from Ukraine in 2022 following the Russian invasion took a particularly heavy toll on direct selling. This was because a high proportion of those who left were women, who not only represent this channel’s main target…

USD 1,195
Country Report

Discounters in Bulgaria

Feb 2024

Discounters in Bulgaria were the best performing grocery retailers in 2023. With inflation still being high, consumers were price sensitive and prioritised value for money. As such, discounters registered a moderate increase in constant value sales.…

USD 1,195
Country Report

Discounters in Hungary

Feb 2024

Discounters continued to be a big trend in Hungary in 2023, with three giants holding all share. Namely, Lidl (Lidl Magyarorszag Kereskedelmi Bt) holds over half of all brand share, followed by Aldi (Aldi Magyarország Élelmiszeripari Kereskedelmi Bt)…

USD 1,195
Country Report

Discounters in Poland

Mar 2024

Discounters recorded double-digit value sales growth in 2023. Discounters are successful thanks to convenient locations and a wide range of goods, including groceries, clothing, electronics, household items and beauty and personal care in one place.…

USD 1,195
Country Report

Discounters in Romania

Mar 2024

Strong, double-digit retail value growth for discounters in Romania in 2023 resulted from heightened footfall driven by rising inflation. As bills rose, consumers were forced to reevaluate their spending habits, including migrating to other channels…

USD 1,195
Country Report

Discounters in Slovakia

Feb 2024

Discounters in Slovakia were one of the better performing grocery retailers in 2023. With inflation still being high, consumers were price sensitive and prioritised value for money. As such, discounters registered an increase in current value sales,…

USD 1,195
Country Report

Discounters in the Czech Republic

Feb 2024

High inflation has led to a much weaker economy in 2023, with the increased costs of living benefiting discounters in the Czech Republic. As household spending tightened, price became the overriding factor when purchasing most household goods. Czechs…

USD 1,195
Country Report

Dishwashers in Hungary

Dec 2023

Built-in dishwashers benefited from the increasing need for convenient appliances in households, especially for consumers with new kitchen builds that want new appliances to integrate. Built-in dishwashers are increasingly selected over freestanding…

USD 1,195
Country Report

Dishwashers in Poland

Jan 2024

Dishwashers is witnessing steady growth in volume terms in 2023, with demand recovering for these appliances year-on-year. The rising penetration of dishwashers can be attributed to various factors, including the convenience and time-saving benefits,…

USD 1,195
Country Report

Dishwashers in Romania

Jan 2024

Dishwashers buck the general category trend of major appliances by achieving decent volume sales in 2023. This is attributed to the category being quite new in Romania, with low penetration. Beko (SC Arctic SA) is the most prominent brand, with…

USD 1,195
Country Report

Dishwashers in the Czech Republic

Dec 2023

Dishwashers saw a strong uplift in sales during the outbreak of COVID-19, with long periods of home seclusion leading consumers to invest in home appliances. Many of these investments were made as consumers wanted to improve their living…

USD 1,195
Country Report

Dishwashing in Bosnia and Herzegovina

Feb 2024

Retail volume sales stagnated in 2023, as demand weakened amid rising unit prices caused by high inflation. Automatic dishwashing continues to grow moderately whilst the much larger hand dishwashing category saw a decline in retail volume terms.…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;