UPCOMING WEBSITE MAINTENANCE NOTICE - Please be aware that our website will be temporarily unavailable on Tuesday 6th August from 06:00 – 07:00 am UTC. If you need assistance during this time, please contact our customer support team at Halo.CRM@euromonitorint.onmicrosoft.com.
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
High inflation and declining purchasing power significantly influenced consumer purchasing decisions when it came to bath and shower products in 2023. The discounted pricing strategies of retailers such as Lidl and Aldi proved successful with these…
2023 was a slightly better year for the bath and shower category in Latvia. In the aftermath of the COVID-19 pandemic, demand for soap has remained robust with many consumers continuing the habit of frequent hand washing. That being said, the ongoing…
In 2023, sales in bath and shower in Lithuania showcased strong results, with double-digit retail value growth.
It was a dismal year for bath and shower in North Macedonia in 2023, with both constant value and volume sales falling. Inflation continued to be high and the continuing rising costs cut into players’ profit margins. A declining population also led…
Bath and shower maintained growth in both retail volume and current value terms in Poland in 2023, with growth across all categories except hand sanitisers, sales of which continued to normalise after the peak of the pandemic. Bar soap saw one of the…