Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Substantial inflation experienced in 2022 and 2023 resulted in Czech households facing a tough economic situation, exacerbated by the rising cost of living. Rising prices of products caused Czech consumers to be wary of their expenditure and reduce…
Sales of carbonates suffered heavy losses in 2022, although there were several factors that prevented heavier losses and which have helped to support a return to growth in 2023. First, sales were supported by the presence of the core target audience…
Cat food in Bulgaria is expected to continue increasing in both volume and value sales in 2024. This is partly due to growth in Bulgaria’s pet cat population, though the primary drivers of volume sales remain pet humanisation, rising awareness of the…
The trend in cat food in Hungary of offering variations for picky cats is becoming more prominent, especially with the increasing ownership of cats, which has reached over one third of Hungarian households. As the cat population is growing…
Similar to their canine counterparts, cat food in Poland is expected to register a surge in premiumisation in 2024. An improving economic picture, with inflation easing significantly, and real wages rising, is expected to enable this transition. As…
Cat food in Romania is expected to see a return to positive growth in retail volume terms in 2024 as easing inflationary pressures render such products more affordable to the cat-owning population. In addition, the number of cats in the country will…
The cat food category in Slovakia is feeling the pressure from a slowdown in household cat ownership in 2024. Pet abandonment is on the rise with some Slovaks postponing their decision to get a new cat altogether due to rising costs. Retail volume…
The influx of cats that migrated with Ukrainian refugees helped cat food in the Czech Republic to continue to see healthy retail volume and current value growth in 2022 and 2023, despite the worsening economic situation caused by the war in Ukraine…
Cat food is set to see strong current value growth in Ukraine in 2024. In Ukraine, there is a relatively low penetration of industrial pet food with the majority of people still feeding their cats non-prepared food. However, those owners who do feed…
Only commercial charge cards are available in Hungary in 2023, with personal charge cards no longer available. Moreover, commercial charge cards are only offered to top corporate executives and senior managers and there are no indications that this…