Eastern Europe

The high inflation that prevailed in Hungary during 2022 and during 2023 led many consumers to make changes to their consumer habits in an effort to save money. This contributed to the significant shift towards more budget-friendly options that was…

Over recent years, second-hand shopping gained global traction, primarily among Gen Z. This trend has now transcended demographics, notably appealing to parents of small children. With Poland's ongoing cost of living crisis and the rapid growth of…

Romanian consumers are showing a tendency to be more frugal in the context of high inflation with rising prices for raw materials and final products. This was reflected in a slight deceleration of the volume trend in 2023, though growth remained…

Childrenswear is expected to see a further, and stronger, decline in retail volume sales and a moderate, but much slower, retail current value increase over 2023. There was some fluctuation or downsizing about the performance of the category overall.…

Despite a growing health consciousness among Bosnian consumers, chocolate remains a beloved treat in 2024. Dark chocolate, in particular, enjoys a reputation as a healthy indulgence, further solidifying chocolate's place in the snacking landscape.…

Chocolate confectionery is seeing similar sales growth in 2024 to that seen in 2023, with moderate growth in retail volume terms and stronger growth in current value terms. Despite inflation stabilising, the global jump in cocoa prices started to be…

Chocolate confectionery is expected to register solid growth in 2024, with value growth higher than volume growth as inflation has pushed prices up. The significant rise in commodity prices, production costs, and inflation in 2023 has had a…

Overall chocolate confectionery sales were close to stagnation in Eastern Europe in 2020, hit by the loss of impulse/on-the-go sales, fewer gifting occasions and disrupted holiday periods (Easter, Christmas) due to Coronavirus (COVID-19), negatively…

Chocolate confectionery in Estonia saw an increase in value terms, whilst volume sales declined in 2024. This reduction in volume in the year is attributable to reduced chocolate confectionery consumption as a result of price hikes due to elevated…

In 2024, chocolate confectionery in Georgia witnessed higher unit price growth in comparison to the previous year, underpinning stronger current value growth. Rising production costs put upward pressure on prices due to the expected shortage in…