Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The COVID-19 pandemic has significantly influenced payment habits in Hungary, leading to an increased reliance on cards, online payments and smartphone applications. This trend continued as pandemic-related restrictions were gradually lifted…
Financial cards and payments in Poland is undergoing substantial change with the continued increase in non-cash transactions in 2023. Card operators are focused on providing access to a variety of payment methods so that the consumer and merchant can…
Romania lags behind in financial inclusion compared to other nations, showcasing a lower uptake of basic financial services, primarily due to a trifecta of factors: low financial literacy levels, a significant grey economy, and a widespread…
Cash remains an important mode of payment in the Czech Republic, especially in rural areas, although modernisation is driving growth in financial cards and payments. The expansion of POS terminals in retail stores is driving financial card…
Value sales of fine wines/champagne and spirits grew by 20% to total PLN1.7 billion in 2023, boosted by consumers’ desire to enjoy themselves after the pandemic. Enjoying a drink with friends remains a priority leisure activity, following on from the…
Retail current value sales of fine wines/champagne and spirits grew by 15% in 2023 to total RON505 million. This was the result of the consumer desire to indulge themselves after the pandemic. Socialising over a drink with friends remains a priority…
The high and rising energy prices led some consumers to cook less in 2023 to save costs, with others focusing on shorter cooking times. In addition, many postponed the replacement of food preparation appliances to save money and spend on necessary…
Food preparation appliances continue to see robust volume growth in 2023, underpinned by the strong emphasis on home cooking. There has been a growing interest in healthy eating among Polish consumers, leading to a stronger emphasis on home-made…
Food preparation appliances are maintaining positive volume sales in 2023, supported by consumers’ focus on healthy diets and lifestyles. Many households remain interested in upgrading their food preparation appliances due to the focus on preparing…
Cordless mixers and blenders are yet to be popular in the Czech Republic, with many consumers preferring traditional models; not only because they are more affordable, but out of habit. Manufacturers will continue to offer cordless models, set to be…
The remarkable sneaker/trainer boom that Hungary is currently witnessing showed no signs of slowing down in 2023 as the huge numbers of sports footwear enthusiasts among the local population continued to prefer sneakers and trainers, especially…
The ongoing fluctuations in global temperatures and unpredictable weather patterns have instigated notable shifts in consumer behaviour. With the occurrence of an unusually cold spring and warm autumn in 2023, Polish consumers have adjusted their…
After the 2021 rebound, volume sales of footwear continued to increase in both 2022 and 2023. As Romanians are going out more often than before for work, leisure or travelling, their demand for footwear is also on the rise. This rise in demand is…
Across footwear, sneakers (trainers) and children’s footwear are projected to see the steepest increases in unit prices over 2023, although the demand for sneakers continued to gain traction. Heeled shoes and boots have seen significant increases in…
Consumers have returned to wearing fragrances with social contact largely back to normal levels in Bosnia and Herzegovina. After a solid recovery from the pandemic in 2021, retail volume growth declined in 2022 and 2023 as consumers were confronted…
Fragrances in Bulgaria was hard hit by the COVID-19 pandemic and whilst sales have begun to bounce back, overall volume and value sales have yet to be restored to 2019 levels. The lifting of all pandemic restrictions during 2022 resulted in…
Prior to the onset of the COVID-19 pandemic, there were few differences between sales growth trends across premium fragrances and mass fragrances. However, since volume sales of premium fragrances dropped sharply in 2020 during the early stages of…
In 2023, fragrances in Estonia recorded double-digit retail value growth, driven by the premium segment. While retail volume growth was positive in all areas of premium fragrances, mass fragrances declined, with mass fragrance sets/kits recording…
It was a positive year for fragrances in Georgia in 2023, with similar healthy volume growth both for premium and mass fragrances, though volume growth was lower than the previous year. Price sensitive consumers, especially in the mass segment, opted…
Mass fragrances experienced double-digit growth in current value terms in 2023 due to significant price hikes, although growth remained lower compared to premium fragrances due to the price sensitivity of the target customer group for these products.…