Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Inflation and declining purchasing power generally drive down demand for non-essential products. Nevertheless, demand for sportswear continued to increase in both 2022 and 2023, showing that there is still considerable room for growth in a context of…
A reported 85% of Zalando e-shop customers engage in sports activities at least once a week. In addition, the Czechs Republic exceeds the European average in the category of sportswear. The most sought-after brands include Nike, adidas, Under Armour,…
In 2023, staple foods witnessed a slightly better performance in volume terms, even though consumer demand is beginning to stagnate in response to the country’s population decline, which is reducing the potential consumer base. Most staple food…
Staple foods continues to witness positive growth in 2023, in current value terms, due to high inflation and elevated retail prices. The consumption of staple foods has slowed, resulting in a slight decrease in retail volume sales for the full year.…
The sharp price growth in staple foods seen in 2022 has moderated in 2023. Retailers are trying to reduce further oscillations by introducing heavy discounts and gradual price changes. Whilst Croatian consumers remain extremely price sensitive due to…