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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Strategy Briefing

Suburban Households: New Opportunities

Feb 2021

Suburban markets are expanding around hyperurban hubs across the world, creating new consumer markets for companies and marketers. With the impact of Coronavirus (COVID-19), even temporarily, consumers are re-evaluating their housing needs. This…

USD 1,475
Country Report

Sugar Confectionery in Bosnia and Herzegovina

Jul 2024

Sugar confectionery faces a difficult reality in Bosnia and Herzegovina. The reputation of refined sugar remains poor, with health and wellness trends heavily impacting consumer demand. In 2024, this translates to a continued decline in consumer…

USD 1,195
Country Report

Sugar Confectionery in Bulgaria

Jul 2024

Sales of sugar confectionery continue to see stable growth in 2024 in retail volume terms. Growth has been stronger in current value terms which is largely due to high sugar prices, which have remained high after rising sharply in 2023. The return of…

USD 1,195
Country Report

Sugar Confectionery in Croatia

Jul 2024

The worsening financial situation in Croatia, marked by rising living expenses and food prices, has significantly impacted consumer behaviour in 2024. This has led to a surge in the popularity of private label sugar confectionery. Consumers are…

USD 1,195
Country Report

Sugar Confectionery in Estonia

Jul 2024

Pastilles, gummies, jellies, and chews is experiencing significant growth in both volume and value terms in sugar confectionery in Estonia in 2024 due to their widespread popularity amongst both adults and children. As the trend towards healthier…

USD 1,195
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