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Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…
Bleach continues to decline in retail volume terms, amid falling consumer demand and cannibalisation from other surface care categories. Bleach is among the few surface care categories witnessing steady decline due to health concerns. Indeed, there…
Bleach in Bulgaria recorded a significant decline in retail volume in 2023. Much of this was due to the uplift in growth seen during COVID-19, with consumers looking for strong, powerful, effective cleaners that were also affordable. Despite the…
Bleach was heavily used during the initial stage of the pandemic as consumers prioritised the effectiveness of bleach as they sought to removal any possible COVID-19 infection on surfaces. The pandemic was officially declared over in Croatia on 11…
Bleach was the only home care product that registered a fall in volume sales in 2023. The increasing array of other effective cleaning products dampened volume sales of bleach. In addition, consumers are increasingly concerned about the chemical…