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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Bottled Water in Georgia

Dec 2023

While retail volume growth is expected to be positive for bottled water in 2023, it is one of the weaker performers among soft drinks in 2023. Volume growth through foodservice channels is also significantly lower than for other soft drinks, though…

USD 1,195
Country Report

Bottled Water in Hungary

Dec 2023

The sales volume of both carbonated and still bottled water experienced a significant decline in 2023. This trend can be attributed to two primary factors. Firstly, notable price increases for bottled water forced consumers to re-evaluate their…

USD 1,195
Country Report

Bottled Water in Latvia

Jan 2024

Despite a return to on-the-go consumption following the lifting of COVID-19 restrictions, off-trade volume sales of bottled water declined in 2023. Economic uncertainty is heavily impacting sales, while the outbreak of COVID-19 negatively impacted…

USD 1,195
Country Report

Bottled Water in Lithuania

Jan 2024

Bottled water is generally seen as a more “premium” niche in Lithuania, due to the high quality of the tap water in the country. This means that consumers do not typically add bottled water to their shopping lists as a necessity and, in this sense,…

USD 1,195
Country Report

Bottled Water in North Macedonia

Jan 2024

Tap water in most parts of the country remains suitable for human consumption and in certain areas is of excellent quality despite ongoing concerns about overall environmental pollution. However, as health and wellness trends continue to impact soft…

USD 1,195
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