Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
HP Tronic Zlin spol sro has consolidated its lead among appliance and electronics specialists in the Czech Republic, after Datart acquired Euronics in 2023. Some Euronics locations have been closed, whilst some have been transferred to Datart, thus…
While appliances and electronics specialists in Ukraine showed a much improved performance in current value sales terms in 2023, it remained one of the retail channels worst affected by the Russian invasion. Because the types of goods such outlets…
With minimal additional public investments and moderate business spending on away-from-home tissue and hygiene products in Bosnia and Herzegovina, the category witnessed marginal volume growth in 2023. Significant price increases were also an issue…
AFH tissue and hygiene in Bulgaria continued to steadily recover from the harsh impact caused by the COVID-19 pandemic. Restrictions in hotels and restaurants, which is the biggest AFH channel, hindered sales in 2020 as many establishments were…
Despite strong rising prices, all away-from-home tissue categories in Croatia recorded growth in 2023 due to a remarkable tourist season. Despite inflation and general economic insecurities, inbound tourists have bounced back in the post-pandemic era…
Away-from-home tissue and hygiene in Estonia recorded double-digit growth in 2023. This strong value increase was largely due to price increases as inflationary pressures continued to be felt in the country. Away-from-home toilet paper experienced…
The surge in sales of away-from-home tissue and hygiene products in 2023 was primarily fuelled by the revival of tourism in Georgia. As international travel resumed, the demand for tissue products in hotels, restaurants, and other hospitality…
In 2023, away-from-home (AFH) tissue and hygiene recorded double-digit retail value growth in Hungary, boosted by rising price points. However, while retail volume growth was slower than the previous year, it remained positive in most areas, with…
Throughout 2023, the growing population precipitated a notable uptick in the demand for away-from-home toilet paper. Various establishments, spanning restaurants, hotels, offices, and public facilities, experienced a resurgence in operations, thereby…
Throughout 2023, away-from-home adult incontinence in Lithuania maintained a stable trajectory, despite encountering challenges in competing with the robust sales observed in the prescription (Rx) sector. Hospitals, serving as pivotal entities within…
In North Macedonia, public and private sector investments in away-from-home tissue and hygiene products remained stable in 2023, resulting in moderate volume growth. In combination with the significant price increases and the impact of inflation,…
In 2023, the away-from-home (AFH) tissue and hygiene landscape in Poland saw positive double-digit value growth as the landscape continued to recover from the impact of COVID-19. A strong recovery was particularly noted from the HORECA (Hotel,…
Despite persistent inflationary pressures impacting the budgets of many Romanians in 2023, there was a notable uptick in social activities such as dining out and traveling compared to the previous year, benefiting sales of away-from-home tissue and…
Away-from-home tissue and hygiene in Serbia has been supported by the return to pre-pandemic lifestyles, which has boosted tissue sales. Horeca is the most important channel for away-from-home tissue in Serbia and the recovery of this channel in 2023…
Sales of away-from-home tissue are heavily linked to the performance of the Slovakian economy in 2023. Although the economy remained robust, there were some signs of weakness and companies remained cautious in the face of high inflation. Only a very…
In 2023, away-from-home toilet paper emerged as the largest subcategory in away-from-home tissue and hygiene in Slovenia, serving as an indispensable product in public facilities and private accommodations alike. Its widespread use across various…
In 2023, a full return to pre-pandemic levels of activity outside the home and rising inflation saw away-from-home tissue record double-digit growth in current value terms.
In 2023, away-from-home (AFH) hygiene led in the AFH segment in volume terms, thanks to AFH adult incontinence registering positive dynamics, in contrast to AFH tissue, in which all categories were noted for negative growth rates. Hospitals began to…
Baby and child-specific products in Bosnia and Herzegovina is facing growing interest among local parents who are seeking beauty and personal care brands developed specifically for babies and children. Leading category players are focused on ensuring…
Rising consumer awareness of the importance of proper skin care for babies and children, especially in rural areas, has led to an increase in demand for baby and child-specific skin care products in Bulgaria. Overall, this was the best performing…