Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Ice Cream in Estonia

Jun 2023

Ice cream is expected to register moderate volume growth, though constant value sales are expected to be unchanged, as continuing high inflation cuts into profitability. With inflation still being high, consumers look for value for money and Unilever…

USD 1,100
Country Report

Ice Cream in Georgia

Jun 2023

Ice cream retail volume growth is decelerating in 2023, after a period of dynamic growth in 2022. The rebound in tourism and return to foodservice channels were the main drivers of this strong performance in 2022. Players have continued to offer…

USD 1,100
Country Report

Ice Cream in Hungary

Jul 2023

Retail sales of ice cream saw modest growth in volume terms in 2023, following the stagnant performance of the previous year. This was largely due to an increase in demand for take-home dairy ice cream, particularly bulk varieties, which represent…

USD 1,100
Country Report

Ice Cream in Latvia

Jul 2023

Ice cream is expected to be an outlier in terms of snacks in 2023, with healthy constant value and volume growth expected. A hot summer is also expected to boost volume sales. However, with consumers continuing to be price sensitive, as inflation…

USD 1,100
Country Report

Ice Cream in Lithuania

Jul 2023

Ice cream sales are bouncing back in 2023 following a disastrous performance in the year prior, when the summer was much colder than normal and impulse purchases reduced substantially. Consequently, ice cream manufacturers were unable to fulfil their…

USD 1,100
Country Report

Ice Cream in North Macedonia

Jul 2023

Consumer demand for ice cream remains strong in 2023, even after the category’s full recovery from the COVID-19 pandemic. The scorching heat in 2023 has led to high demand for ice cream driving up impulse purchases. Inflation and rising unit prices…

USD 1,100
Country Report

Ice Cream in Poland

Jul 2023

The ice cream market in Poland experienced significant disruptions due to the rise in operational and production costs seen towards the end of the review period. These costs were often passed on to consumers, or businesses sought ways to cut costs by…

USD 1,100
Country Report

Ice Cream in Romania

Jun 2024

Ice cream is in a negative-digit volume slump in Romania in 2024, while value sales are better supported by price hikes. As in past years, ice cream continues to be strongly affected by the seasonal weather, with the warm season which starts in…

USD 1,100
Country Report

Ice Cream in Serbia

Jul 2023

Ice cream saw positive growth in volume terms in 2023, continuing the trend of the previous year. Overall, foodservice sales grew faster than their retail counterparts, although the difference was not as extensive as in 2022, when there was a release…

USD 1,100
Country Report

Ice Cream in Slovakia

Jul 2024

Ice cream is achieving positive volume sales in Slovakia in 2024, with stronger value sales being supported by another round of unit price hikes. However, the deterrent of the high prices is being balanced out by warm weather and out-of-home…

USD 1,100
Country Report

Ice Cream in Slovenia

Jul 2023

Ice cream is expected to register healthy constant value growth and more modest volume growth in 2023. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy is…

USD 1,100
Country Report

Ice Cream in the Czech Republic

Jul 2024

Ice cream looks set to be one of the most dynamic categories within snacks in 2024 due to multiple trends colliding. One of them has been changes in the social lives of young people who are increasingly switching to socialising during the day rather…

USD 1,100
Country Report

Ice Cream in Ukraine

Jul 2024

Ice cream in Ukraine is seeing increased availability of imported products in 2024, under popular confectionery brands. For example, KitKat, Toblerone, Oreo, and Milka, as well as Snickers, Bounty, Twix and Mars, among others. Despite their high…

USD 1,100
Strategy Briefing

Identifying Tactical and Strategic Opportunities in EV Charging

May 2024

The report examines the global landscape of EV charging, comparing its development against the rising uptake of EVs. It then takes a deep dive into EV charging trends across select major economies, delving into the competitive landscape and…

USD 1,475
Country Report

Imaging Devices in Hungary

Jul 2023

Volume sales of imaging devices again fell by a fifth in 2023 and value sales also registered decline. Continuing advances in smartphones’ cameras are leading to continual decline in imaging devices, to the extent that some smartphones can meet the…

USD 1,100
Country Report

Imaging Devices in Poland

Jul 2023

Imaging devices continued to record declining volume sales in 2023, predominantly due to a strong fall in sales of digital cameras, which are more frequently being replaced by alternative devices. The rise of smartphones with advanced camera…

USD 1,100
Country Report

Imaging Devices in Romania

Aug 2023

Imaging devices has continued to record a steep decline in retail volume terms in 2023. Romanians increasingly regard these products as redundant in the era of high-performance smartphones. Furthermore, high inflation and economic pressures have led…

USD 1,100
Country Report

Imaging Devices in the Czech Republic

Jul 2023

Volume sales of digital cameras continues to fall in 2023, as competition from smartphones devastates this category. Smartphones have been a threat to this category for years, as their devices offer high-quality images and recording with increased…

USD 1,100
Country Report

In-Car Entertainment in Hungary

Jul 2023

In-car entertainment recorded further decline in 2023, negatively impacted by fewer sales of new cars due to a shortage of key parts and components needed for their manufacture, which also drove up prices in the year. Consumers had to wait a long…

USD 1,100
Country Report

In-Car Entertainment in Poland

Jul 2023

Further decline in both the new and second-hand cars market has impacted demand for in-car entertainment products in Poland in 2023. A shortage of essential parts and components affected sales of new cars in the year, resulting in strong demand for…

USD 1,100
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