Eastern Europe

Consumer demand for plant-based dairy picked up in 2023, resulting in strong double-digit current value growth and a better performance in retail volume sales compared to the previous year. There is a growing appetite for dairy alternatives and…

In 2023, plant-based dairy continues to enjoy healthy growth in Bulgaria, both in retail volume and current value terms. Plant-based products were less affected by the previous year’s inflation than the dairy category, as they are generally consumed…

Plant-based milk is gaining popularity in Croatia, as evidenced by the growing percentage of the population now purchasing them. Plant-based milk products are most commonly purchased by higher-income groups living in urban areas. Even though the…

While sales are still relatively low, there is an appetite for plant-based dairy and it is expected to register very healthy current value and volume growth in 2023. Value sales are largely driven by younger consumers, who consider plant-based…

As in many countries, Hungary is seeing a notable rise in interest in plant-based diets, with many consumers looking to cut down their consumption of meat and dairy products, even if they are not fully committing to vegetarian or vegan diets.…

Plant-based dairy has grown rapidly from a low base in Latvia; however, growth is slowing due to the high prices of plant-based products as the purchasing power of the population is declining due to economic uncertainty in the country. Consuming…

Plant-based dairy recorded a positive sales performance towards the end of the review period, although growth rates during 2022 and 2023 were considerably slower than what was registered earlier in the review period. While demand for plant-based…

In recent years, there has been a marked shift in the range of products available on store shelves in Poland, with plant-based milks now available in almost every shop, offering a wide selection. Similarly, once hard to find, plant-based yoghurts and…

Plant-based dairy is the winner in 2023, enjoying healthy volume growth and strong value sales alike. This positive dynamic is supported by the fact that plant-based dairy in Romania is growing from a relatively small base. While plant-based dairy…

Plant-based milk is expected to register healthy current value and volume growth in 2022. As yet, plant-based cheese and yoghurt do not register any discernible value sales, The growth is supported by increased allergies, such as lactose intolerance,…

Plant-based dairy products continued to gain popularity in Slovakia in 2023, although the rate of growth in retail volume terms was much slower than that seen during the first half of the review period. Demand is being driven by a growing number of…

Plant-based dairy is growing in both volume and value sales. An increased number of vegans in the population and growing numbers of people who suffer from allergies or food intolerance are forcing consumers towards dairy-free diets. This in turn is…

With the increased popularity of plant-based products, many people are making these products at home. This trend was mostly visible during the COVID-19 pandemic, when people spent more time in the household; however, the worsening economic situation…

Local brand Bob Snail is already known in Ukraine, especially by parents, due to its range of healthy sweets\snacks that are made from fruit-based ingredients. However, the brand has now branched out into offering plant-based yoghurt made from…

In recent years, there has been a marked shift in the range of products available on store shelves in Poland, with plant-based milks now available in almost every shop, offering a wide selection. Similarly, once hard to find, plant-based yoghurts and…

Plant-based dairy continued on its dynamic growth trajectory towards the end of the review period, albeit from a low base. While plant-based dairy has been available in Romania for some years, the pandemic and associated health trends accelerated…

The Plovdiv in Bulgaria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Warsaw and Lódz, Poland's thriving urban hubs, benefit from strong productivity, elevated consumer spending, and extensive service industries. Moreover, Lódz displays the highest potential for future economic expansion. However, challenges for the…

Depopulation in Poland from 2021-2040 will be the result of negative natural change, with rising death rates and reduced births. Ageing will continue, with almost a quarter of the population being 65+ by 2040. Women will increasingly aim to establish…

Ageing, urbanisation, migration, and the generational shift continue to shape Poland's demographic landscape. The number of seniors in Poland will notably increase through to 2040. The influence of Millennials on consumer preferences will solidify,…