Eastern Europe

Rice, pasta and noodles sales are seeing marginal volume growth in 2023 as the key categories of dried pasta and rice are well received in Lithuania as both main and side dishes. Despite increasing concern about the consumption of carbohydrates…

Rice, pasta and noodles is registering moderate retail volume growth in 2023 thanks to the stable performance of rice and pasta. Retail volume sales of noodles, meanwhile, are recording marginal decline due to reduced demand for plain noodles as…

In 2023, rice, pasta, and noodles in Poland is gravitating towards convenience and innovative formats. This shift is in response to changing consumer preferences that increasingly value quick, easy-to-prepare options alongside nutritional benefits.

The volume growth in the category in 2023 can be attributed to the easing of COVID-19 restrictions, effectively putting an end to stockpiling behaviours during the pandemic. The convenience of easy cooking and the ability to store products for…

Overall, rice, pasta and noodles is expected to register moderate constant value and minimal volume growth in 2023. However, the performance is not uniform across rice, pasta and noodles. While pasta continues to account for most value sales, it is…

In 2023, rice, pasta, and noodles experienced above-average market performance, emerging as key product categories for budget-conscious consumers. The growing presence of flexitarians and vegans in the Slovak population positively impacted sales.…

Instant noodles is the fastest growing category in 2023 due to its convenience and the rising popularity of international cuisine. With increasingly busy lifestyles, consumers are looking for products that are quick and easy to prepare. They are also…

Retail volume sales of rice, pasta and noodles continued to decline in 2023. This was in the context of a high rate of inflation, which impacted the cost of living and caused consumers to rationalise their spending. While foodservice volumes saw…

Pasta registered positive retail volume growth in 2023 as sales rebounded from the double-digit declines recorded in the category over the course of 2022. However, it should be noted that demand for pasta fell at a slower rate than in most other…

The Riga in Latvia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

Eastern Europe is the fourth biggest region in terms of rigid plastic in the world. It has been driven by the strong performance of PET bottles in bottled water. The health and wellness trend is the main reason behind this growth as consumers seek…

Bucharest and Cluj-Napoca stand as Romania’s most economically vibrant cities, while Timisoara is the city with the greatest promise for future economic expansion. Nevertheless, Romanian urban centres will continue to grapple with persistent…

Romania is set to experience continuing depopulation in 2021-2040 due to natural decrease and negative net migration. The population is set to age rapidly which will impact consumer trends and put further pressure on state resources. Urbanisation…

RTD coffee is expected to register the highest volume growth among soft drinks in 2023. However, RTD coffee is still an emerging product area and value sales are small and it is partly its novelty factor that has boosted volume sales. That being…

Post-COVID-19, as travel and work activities resumed, there was a rebound in off-trade impulse consumption and demand for RTD coffee, leading to strong retail volume growth in 2022, albeit from a relatively low base. Such positive growth continues in…

Value sales are still low for RTD coffee in Croatia, in what is an emerging product area. In 2023, RTD coffee is expected to register moderate volume growth, though continuing rising prices dampen volume growth to an extent, especially as many of RTD…

RTD coffee is regarded as offering a convenient alternative to energy drinks for consumers who tend to perceive coffee as a healthier option. The convenience trend in Estonia is leading to a growing number of busy local consumers looking for…

Volume sales continue to be low for RTD coffee and in 2023, volume growth is expected to be muted. One factor holding back growth is the limited range of brands on offer and distribution is mainly through modern grocery retailers, with limited…

Despite its low base and strong initial development, RTD coffee experienced a slowdown in growth, even a slight decline in 2023, due to price hikes implemented in 2022 and 2023. Financial instability prompted consumers to reduce expenses on…

Off-trade volume sales recorded double-digit growth in 2022, however, much of this is due to the product growing from a small base. As such, actual product sales and values remain low, with ongoing potential for growth.