Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The higher costs of raw ingredients, glass packaging, energy and logistics weighed significantly on the high increases in prices of products on retailers’ shelves. As a result, there is expected to be only a very marginal rise in overall retail…
Sweet spreads is facing a slowdown in retail volume sales in 2023, with Serbians returning to their pre-pandemic lifestyles and spending less time at home. Consumers are opting to eat fewer meals and snacks at home and are visiting foodservice…
Rising unit prices has led to value sales growth for sweet spreads, while volume sales remain under pressure as consumers focus their dwindling budgets on paying for essential foodstuffs and services. Sweet spreads sales have also been limited by a…
Rising health awareness among Slovenia consumers is directing the development of new products in sweet spreads. Towards the end of the review period Natureta, one of the most popular brands in jams, launched a new jam with low-sugar content. K-NORMA,…
Thanks to its natural and healthy product image, honey has benefitted from consumer concerns about wellbeing and immunity. Many local households purchase honey from local beekeepers, trusting the quality of local honey more than that which is sold in…
Retail volume sales of honey remained well below 2021 levels in 2023 despite positive growth over the course of the year and this is due to the dramatic declines previously seen in demand for honey as armed conflict gripped Ukraine during 2022. With…
Glass jars is the dominant pack type in jams and preserves, which remains the main sweet spreads category – but thin wall plastic containers are growing in popularity as a cheaper alternative, with this latter pack type again recording double-digit…
Thin wall plastic containers are the dominant pack type used for chocolate spreads in Romania. The lightweight nature and durability of these containers make them an ideal choice for packaging chocolate spreads. Consumers appreciate the ease of…
The picture is positive for tea in 2023. Current value growth is expected to register a double-digit increase, as price continue to rise. However, constant value growth is also expected to register a moderate increase, as is volume growth. Tea still…
In response to rising prices and decreasing incomes, Bulgarian consumers are increasingly favouring local tea brands over international ones. This preference is driven by the perception that local brands offer higher quality at more affordable…
Tea fares better than coffee in 2023, with a slight increase in volume sales. However, this is mainly due to it being a much less mature product. That being said, continuing rising prices is still hitting profit margins and constant value sales are…
Black tea recorded the fastest value growth in 2023 due to the rising popularity of premium and speciality black teas. Consumers are willing to pay a premium for high-quality black teas sourced from specific regions, with unique flavours, such as the…
The picture is much rosier for tea than coffee in 2023, with healthy volume and constant value growth expected. Within foodservice, volume growth is even healthier, reaching the double-digits, and boosted by increasing numbers of foreign tourists, as…
Tea continued to experience significant price increases in 2023, mirroring the trend observed across other hot beverage categories. While coffee remains a staple in Hungarian households, tea is often perceived as a seasonal beverage primarily…
Tea edged towards stagnation in retail volume terms in 2023, in contrast to its more dynamic performance earlier in the review period. In general, Latvia is a coffee consuming country, meaning that tea has more of a niche presence. In addition, there…
Lithuania has a solid coffee-drinking culture, and its popularity far outweighs tea drinking. Traditionally, tea was normally consumed as an addition to the daily intake of hot drinks. However, its popularity waned across the review period as the…
In 2023, tea repeated its success from the previous year by yet again achieving a strong retail value growth rate and continuing on a path towards full recovery in retail volume terms following the negative impact of the COVID-19 crisis. Significant…
Tea registered stable volume growth in 2023, aided by its popularity in Poland where it is widely consumed. Retail volume growth has slowed, however, with consumers facing higher prices in the tea category as part of a broad rise in the cost of…
The growth in retail volume for tea in 2023 resulted from affordable prices and perceived health benefits, with tea aligning with the rising interest in health and wellness among consumers. As such, players marketed their teas as improving immunity…
The escalation in prices coupled with a decline in disposable income has adversely affected the sales of tea in 2023 within Serbia. Additionally, as consumers gravitate towards a return to their pre-pandemic lifestyles, spending more time outside…