Egypt

In 2023, Egypt’s average gross income ranked 14th among countries in Middle East and Africa, but the country saw a decrease in per capita disposable income in that year, due to slowing economic growth and surging inflation. Future income trends,…

Retail volume sales of sweet biscuits, snack bars and fruit snacks in Egypt are set to continue to expand during 2024, with the rate of growth expected to be similar to the previous year. This is in spite of rising prices, driven by rising raw…

The market for sugar confectionery in Egypt is expected to witness a slight decline in sales in retail volume terms in 2024. This is due to significant hikes in the prices of imported raw materials, such as sugar, thanks to multiple currency…

The market for snacks in Egypt is expected to witness modest growth in retail volume terms in 2024, continuing the trend of the previous year. This will be accompanied by high double-digit current value growth, driven by significant increases in…

Savoury snacks represents the most dynamic category of the snacks market in retail volume terms in Egypt, with this trend set continue in 2024. This is due to the fact that the prices of such products are generally more affordable in comparison to…

Demand for ice cream in Egypt is expected to remain fairly stable in 2024, despite a difficult economic climate. Consistent with trends in other areas of the snacks market, the category has been subject to significant price increases, in the context…

Demand for gum in Egypt is expected to grow slightly in 2024, despite a significant increase in unit prices. The latter was initiated in response to the rising costs of raw materials such as sugar, which were passed onto end consumers. At the same…

Chocolate confectionery in Egypt is set to witness a decline in retail volume terms in 2024, continuing the trend of the previous year. Despite the positive impact of a growing population, demand is being curtailed by substantial increases in unit…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Egypt covers production and consumption trends in agricultural commodities, energy…

The market for wine in Egypt saw a healthy performance in 2023, with the rate of volume growth exceeding that beer and spirits, the two largest revenue-generating categories. This was within the context of multiple new launches at various price…

Compared to other alcoholic drinks categories, the market for spirits in Egypt registered only modest volume growth in 2023. This was due largely to its relatively high price point compared to other products, such as beer and wine, which made it…

RTDs represented the fastest growing area of alcoholic drinks in Egypt in volume terms in 2023, and as such, was a key driver of growth in the market as a whole. The category was subject to a particularly high level of innovation during the review…

Beer continued to lead the Egyptian market for alcoholic drinks in volume terms in 2023, as well as being a key of growth. Given its reasonable price, it remained the most affordable option for the average consumer, with prices typically ranging…

The market for alcoholic drinks Egypt saw continued growth in volume terms in 2023, despite a difficult economic climate. All categories saw significant price increases, as unprecedented inflationary pressures took their toll on manufacturing costs.…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

The market for tobacco in Egypt was shaped by economic uncertainty in 2023, with consumer price inflation rising to a historic high, in the context of multiple devaluations of the local currency, the Egyptian pound. With the central bank placing…

2023 saw a continued rise in demand for smokeless tobacco, e-vapour products and heated tobacco in Egypt. Heated tobacco products saw a particularly dynamic performance, thanks to their sustained availability across all retail channels, from markets…

The market for cigars, cigarillos, and smoking tobacco in Egypt witnessed only modest growth in volume terms in 2023, thanks to disruption to supply chains, which led to shortages at a retail level. This resulted in many smokers reducing their…

The market for cigarettes in Egypt witnessed a decline in volume terms in 2023, within a context of continuing economic uncertainty. Multiple devaluations of the Egyptian pound and a lack of foreign currency made it more difficult for tobacco…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.