Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The annual inflation rate in Egypt had accelerated to 38% by September 2023, negatively impacting the average
In 2023, demand for dishwashing in Egypt continued to be driven by hand dishwashing, due to habit persistence and affordable prices. In addition, the possession rate of dishwashers in the country is extremely low. Therefore, hand dishwashing…
Perceived as an essential home care product in Egypt, sales volumes of bleach maintained their growth in 2023. In addition to its primary use of bleaching clothes, bleach is also used for other household tasks such as cleaning bathrooms, removing…
Perceived as discretionary products, air care experienced a sharp decline in demand in 2023, as local consumers shifted to more essential commodities. The high inflation rate and currency devaluation forced consumers to limit their expenditure on…