Egypt

The demand for processed fruit and vegetables in Egypt continued to increase at the end of the review period. Over 2023, processed fruit and vegetables is projected to see a small increase in retail volume sales, with divergences in category terms,…

Overall, breakfast cereals in Egypt is projected to see a decline in retail volume sales over 2023, but a dynamic increase in retail current value terms, due to the hikes in product prices during the year. Price hikes have been driven by several…

Over 2023, baked goods is set to see strong retail and foodservice volume growth and double-digit retail current value growth, as prices increase. Baked goods, especially bread, are popular, offering a reliable and affordable source of carbohydrates.…

Sweet spreads is facing the same cross-category challenges which create huge value spikes due to skyrocketing unit prices in the inflationary context, along with low consumer spending power meaning a crash in volume sales. In the case of sweet…

Sauces, dips, and condiments is facing the same cross-category challenges of skyrocketing costs creating increased unit prices, set against a gloomy economic climate creating high consumer price-sensitivity and lower demand for non-essentials.…