Egypt

Personal wipes in Egypt experienced a decline in sales volume in 2023, largely attributed to a significant increase in prices. Despite the enduring health and wellness trend, personal wipes were deemed non-essential by consumers facing economic…

Discounters in Egypt benefited from significant company activity at the end of the review period. In April 2023, Development Partners International (DPI) announced a USD165 million equity investment in Kazyon Ltd, the UK parent of the largest…

Consumer electronics in Egypt has continued to experience a decline in sales volume since 2022 due to repeated sharp currency devaluations and import restrictions imposed by the government on most types of consumer electronics. These measures aim to…

The market for sugar confectionery in Egypt is expected to witness a slight decline in sales in retail volume terms in 2024. This is due to significant hikes in the prices of imported raw materials, such as sugar, thanks to multiple currency…

Sun care saw significant current value growth in Egypt in 2023, having recently seen a notable shift in its volume and value dynamics. While the volumes of sun care products witnessed a decline in the final year of the review period, there was a…

The performance of supermarkets in Egypt is positively impacted by the government’s “We Are All One” initiative. Introduced and monitored through the Egyptian government, the initiative aims to push retailers and suppliers to offer consumers extra…

Retail in Egypt witnessed numerous challenges throughout 2023 amid a tough economic situation. The ongoing devaluation of the local currency, the rate of inflation reaching new highs, the effects of the ongoing war in Ukraine, joined by the security…

Unlike many other home care categories, toilet care only experienced a marginal rise in demand during the first year of the pandemic, as consumers relied on bleach and surface care, both carrying lower average unit prices, for their enhanced hygiene…

In 2024, the sales volume of wireless headbands in Egypt shows significant growth, largely driven by the demand for high-quality mass headbands. The continued devaluation of the Egyptian currency resulted in an increase in the average unit price of…

Compared to other alcoholic drinks categories, the market for spirits in Egypt registered only modest volume growth in 2023. This was due largely to its relatively high price point compared to other products, such as beer and wine, which made it…