Egypt

Consumer electronics in Egypt has continued to experience a decline in sales volume since 2022 due to repeated sharp currency devaluations and import restrictions imposed by the government on most types of consumer electronics. These measures aim to…

The market for sugar confectionery in Egypt is expected to witness a slight decline in sales in retail volume terms in 2024. This is due to significant hikes in the prices of imported raw materials, such as sugar, thanks to multiple currency…

Sun care saw significant current value growth in Egypt in 2023, having recently seen a notable shift in its volume and value dynamics. While the volumes of sun care products witnessed a decline in the final year of the review period, there was a…

The performance of supermarkets in Egypt is positively impacted by the government’s “We Are All One” initiative. Introduced and monitored through the Egyptian government, the initiative aims to push retailers and suppliers to offer consumers extra…

Retail in Egypt witnessed numerous challenges throughout 2023 amid a tough economic situation. The ongoing devaluation of the local currency, the rate of inflation reaching new highs, the effects of the ongoing war in Ukraine, joined by the security…

Unlike many other home care categories, toilet care only experienced a marginal rise in demand during the first year of the pandemic, as consumers relied on bleach and surface care, both carrying lower average unit prices, for their enhanced hygiene…

Personal wipes in Egypt experienced a decline in sales volume in 2023, largely attributed to a significant increase in prices. Despite the enduring health and wellness trend, personal wipes were deemed non-essential by consumers facing economic…

Discounters in Egypt benefited from significant company activity at the end of the review period. In April 2023, Development Partners International (DPI) announced a USD165 million equity investment in Kazyon Ltd, the UK parent of the largest…

In 2024, the sales volume of wireless headbands in Egypt shows significant growth, largely driven by the demand for high-quality mass headbands. The continued devaluation of the Egyptian currency resulted in an increase in the average unit price of…

Compared to other alcoholic drinks categories, the market for spirits in Egypt registered only modest volume growth in 2023. This was due largely to its relatively high price point compared to other products, such as beer and wine, which made it…

In 2023/24, sales of dog food in Egypt saw moderate growth in retail volume terms and substantial growth in current value terms, partly as a result of the ongoing economic challenges facing the country.

Direct selling in Egypt has been transformed into a social commerce platform through evolving market dynamics, a significant reliance on social media platforms for news and trends and changing shopping behaviours. This shift is informed by the…

Convenience retailers in Egypt was affected by direct government efforts to support convenience stores. As the success of convenience stores is high, the government aims to stimulate new initiatives and facilitate bank loans to help local…

In 2024, retail sales of wearable electronics in Egypt look set to record a modest increase in volume terms. However, the sales volume of digital activity watches continues to decline in 2024. This decline can be attributed to several factors. Import…

Despite the ongoing popularity of wireless speakers in Egypt, their sales volume continued to decline in 2024 due to persistent import restrictions. The demand for wireless speakers remains strong, yet the market is experiencing a significant…

The market for snacks in Egypt is expected to witness modest growth in retail volume terms in 2024, continuing the trend of the previous year. This will be accompanied by high double-digit current value growth, driven by significant increases in…

The market for wine in Egypt saw a healthy performance in 2023, with the rate of volume growth exceeding that beer and spirits, the two largest revenue-generating categories. This was within the context of multiple new launches at various price…

Beer continued to lead the Egyptian market for alcoholic drinks in volume terms in 2023, as well as being a key of growth. Given its reasonable price, it remained the most affordable option for the average consumer, with prices typically ranging…

Fragrances registered strong current value growth in Egypt in 2023, while sales volumes fell due to the huge increases in prices seen towards the end of the review period. These huge price increases occurred for several reasons. Most fragrances are…

In 2023/24, sales of cat food in Egypt saw moderate growth in retail volume terms and substantial growth in current value terms, partly as a result of the ongoing economic challenges facing the country.