Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Retail sales of adult incontinence products in Egypt recorded double-digit growth in 2023. This value increase was largely driven by price increases, however, as inflationary pressures continued to be felt in the country throughout the year. During…
Despite price pressures stemming from high inflation and currency devaluation, the sales volume of facial tissues experienced positive growth in 2023. Boxed facial tissues particularly saw an increase in sales volume, accompanied by a double-digit…
Despite facing complex economic challenges, tissue and hygiene in Egypt demonstrated resilience during 2023, maintaining growth and expansion. Consumers exhibited heightened price sensitivity, with the cost playing a significant role in their…
Personal wipes in Egypt experienced a decline in sales volume in 2023, largely attributed to a significant increase in prices. Despite the enduring health and wellness trend, personal wipes were deemed non-essential by consumers facing economic…
Baby and child-specific products saw current value growth in Egypt in 2023 despite the fact that the category saw downward pressure on volumes at the end of the review period as the difficult economic situation led consumers to rationalise their…
Bath and shower saw significant current value growth in Egypt in 2023, with demand remaining strong in the midst of challenging economic conditions and rising prices, as many products in the category are considered essential. The bath and shower…
Beauty and personal care witnessed a decline in volume sales in Egypt in 2023 and a substantial increase in value terms due to a considerable rise in prices. In a harsh economic environment, with inflation exceeding 35% in 2023, and no government…
In 2023/24, sales of cat food in Egypt saw moderate growth in retail volume terms and substantial growth in current value terms, partly as a result of the ongoing economic challenges facing the country.
Colour cosmetics saw current value growth in Egypt in 2023. However, volume sales were negatively impacted by the huge leap in prices seen during the year, which occurred in several steps. Prices increased by more than 40% in 2023 following…
Deodorants saw strong current value growth in Egypt in 2023. However, the category witnessed a small decrease in its volumes at the same time as its considerable increase in value, due to large increases in its prices. Indeed, prices increased by…