Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Yoghurt and sour milk products is witnessing a small increase in retail volume and value during 2023, despite the big increases in prices by more than 60%. These increases are driven by the rise in raw milk and animal feed prices, in addition to low…
Consumers usually buy wound care when they immediately need it, and as such, it is not a frequently purchased product. Most consumers do not keep a stock of products within the household, which limits growth. Furthermore, Egyptian consumers would…
Womenswear witnessed a decrease in volume sales in 2023, with retailers hit hard in the first quarter of 2023 as prices soared. The devaluation of the Egyptian pound in December 2022 led to a sharp slowdown in the economy, as input costs skyrocketed.…
Personal wipes in Egypt experienced a decline in sales volume in 2023, largely attributed to a significant increase in prices. Despite the enduring health and wellness trend, personal wipes were deemed non-essential by consumers facing economic…
The market for wine in Egypt saw a healthy performance in 2023, with the rate of volume growth exceeding that beer and spirits, the two largest revenue-generating categories. This was within the context of multiple new launches at various price…
Unhealthy eating habits acquired during COVID-19 lockdowns continue to fuel demand for weight loss products in 2023. Many Egyptians gained weight during the pandemic due to limited mobility and a surge in indulgence occasions. Since lockdown…
In 2024, retail sales of wearable electronics in Egypt look set to record a modest increase in volume terms. However, the sales volume of digital activity watches continues to decline in 2024. This decline can be attributed to several factors. Import…
Vitamins continue to witness strong performance, continuing the positive trend seen across the entire review period, with a double-digit retail sales growth noted in 2023. The COVID-19 pandemic impacted vitamin sales as consumers became more aware of…
Despite the sharp price increases in cylinder vacuum cleaners, demand remained steady in 2023. Sales volumes witnessed a healthy increase as these are one of the most essential home appliances in Egypt. Indeed, cylinder vacuum cleaners represent more…
The travel and tourism industry in Egypt has been experiencing a remarkable revival, marked by increased occupancy rates, sustainable tourism initiatives, and the expansion of source markets. Collaborative efforts between the Ministry of Tourism and…
The ongoing Russia invasion of Ukraine has had a global impact, including a direct effect on Egyptian tourism due to a decline in Ukrainian tourist arrivals. Despite this challenge, Egypt's tourism industry has strategically expanded its reach to new…
Unlike many other home care categories, toilet care only experienced a marginal rise in demand during the first year of the pandemic, as consumers relied on bleach and surface care, both carrying lower average unit prices, for their enhanced hygiene…
The market for tobacco in Egypt was shaped by economic uncertainty in 2023, with consumer price inflation rising to a historic high, in the context of multiple devaluations of the local currency, the Egyptian pound. With the central bank placing…
Despite facing complex economic challenges, tissue and hygiene in Egypt demonstrated resilience during 2023, maintaining growth and expansion. Consumers exhibited heightened price sensitivity, with the cost playing a significant role in their…
Over the review period, there have been significant fluctuations in the supply of tea in Egypt. Imports have come under pressure due to currency devaluations and a deficit in foreign currency, making it hard for importers to bring raw materials into…
Sweet spreads is facing the same cross-category challenges which create huge value spikes due to skyrocketing unit prices in the inflationary context, along with low consumer spending power meaning a crash in volume sales. In the case of sweet…
Retail volume sales of sweet biscuits, snack bars and fruit snacks in Egypt are set to continue to expand during 2024, with the rate of growth expected to be similar to the previous year. This is in spite of rising prices, driven by rising raw…
Surface care witnessed an increase in prices by an average of 26% in 2023, but maintained positive sales in volume and value terms with respective growth rates of 2% and 28%. The higher prices were driven by currency devaluation, a high inflation…
The performance of supermarkets in Egypt is positively impacted by the government’s “We Are All One” initiative. Introduced and monitored through the Egyptian government, the initiative aims to push retailers and suppliers to offer consumers extra…
Sun care saw significant current value growth in Egypt in 2023, having recently seen a notable shift in its volume and value dynamics. While the volumes of sun care products witnessed a decline in the final year of the review period, there was a…