Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Fragrances registered strong current value growth in Egypt in 2023, while sales volumes fell due to the huge increases in prices seen towards the end of the review period. These huge price increases occurred for several reasons. Most fragrances are…
Footwear is witnessing volume sales decline in 2023, due to substantial price increases. As in apparel, footwear has been challenged with rising costs of raw materials like leather. The devaluation of the Egyptian pound and the war in Ukraine has…
Food preparation appliances saw retail volume growth slow in 2023. Average unit prices continued to rise amid repeated currency devaluations and higher inflation. In contrast to large cooking appliances, which are mainly dominated by local players,…
Financial cards and payments in Egypt has seen a remarkable year in 2023, characterised by a notable shift from cash to card usage, larger transaction amounts, and a surge in new account openings. Government initiatives to boost financial inclusion…
Egypt has a hot and dry climate, and this causes many consumers to suffer from dry eye. Additionally, an increasing population uses screens while working in an air-conditioned environment, which can further exacerbate dry eye symptoms.
Awareness of energy drinks has traditionally been very low in Egypt with consumption mostly limited to affluent consumers who can afford products like Red Bull, Power Horse, Hype, and other premium brands. However, the launch of Sting from Rockstar…
Population expansion in Egypt in 2021-2040 will be driven by natural increase. Despite rapid ageing, Egypt will remain relatively young in a global context. Urbanisation will continue to be swift, although urban population will still be below 50% by…
In 2022, Egypt’s urban landscape was rapidly evolving, with Cairo projected to maintain its status as the most populous city in the country by 2027. Suez stands out with strong internet connectivity, attracting digital businesses, while Asyut is…
The headline in edible oils in 2023 is the huge increase in unit prices, leading to astounding value growth. However, on the other hand, this means many consumers cannot afford such oils, and volume is crashing in turn. There are a number of factors…
Egypt's economy grew in 2022, driven by increased exports, growth in manufacturing and construction, as well as strong Suez Canal activity. Nevertheless, Russia’s invasion of Ukraine has induced uncertainty over tourist arrivals, while weakening…