Egypt

Despite cost-cutting measures by producers, high inflation continues to drive up unit prices in carbonates. This is part of a broad trend in price inflation, which is impacting all non-alcoholic products. Early on in the year prices had witnessed a…

The Cairo in Egypt report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

Homegrown brands providing speciality coffee have taken the market by storm. One example is Seven Fortunes which was created through an interesting story in which the founders were inspired by a man named Sufi Baba Budan who journeyed the world in…

Butter and spreads is set to witness a decline in retail volume sales during 2023, with a huge increase in price points leading to double-digit results for current retail value growth. These price increases were due to butter being imported from…

Egypt's performance in Business Freedom was subpar in 2022, with fiscal instability, low government transparency, and bureaucratic hurdles in starting and running businesses. The country also faces a significant gender employment gap, stringent…

Overall, breakfast cereals in Egypt is projected to see a decline in retail volume sales over 2023, but a dynamic increase in retail current value terms, due to the hikes in product prices during the year. Price hikes have been driven by several…

As in other soft drinks categories, unit prices continue to rise in bottled water due to the economic uncertainty facing Egypt and its consumers. This was reflected across all brands, with Nestlé hitting a price of EGP5.5 for its 1L bottle and…

The recovery and growth of travel intermediaries in the post-pandemic era have presented unique challenges, but through a series of strategic campaigns and initiatives, the industry has managed to make significant strides. These campaigns, coupled…

Perceived as an essential home care product in Egypt, sales volumes of bleach maintained their growth in 2023. In addition to its primary use of bleaching clothes, bleach is also used for other household tasks such as cleaning bathrooms, removing…

Beer continued to lead the Egyptian market for alcoholic drinks in volume terms in 2023, as well as being a key of growth. Given its reasonable price, it remained the most affordable option for the average consumer, with prices typically ranging…