Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The performance of supermarkets in Egypt is positively impacted by the government’s “We Are All One” initiative. Introduced and monitored through the Egyptian government, the initiative aims to push retailers and suppliers to offer consumers extra…
Sun care saw significant current value growth in Egypt in 2023, having recently seen a notable shift in its volume and value dynamics. While the volumes of sun care products witnessed a decline in the final year of the review period, there was a…
The market for sugar confectionery in Egypt is expected to witness a slight decline in sales in retail volume terms in 2024. This is due to significant hikes in the prices of imported raw materials, such as sugar, thanks to multiple currency…
Street stalls/kiosks registered the highest growth in value sales and also in terms of new locations in 2022. Difficult economic fundamentals benefitted street stalls/kiosks. High inflation caused by in particular increased energy prices due to the…
Staple foods in Egypt is projected to see good growth in retail and foodservice volume sales and dynamic growth in retail current value sales over 2023. The steep rise in retail current value sales during 2023 owed much to the increase in prices. The…
Sportswear saw a strong decline in current value sales in 2023, due to the substantial price increases seen in this category. Rising inflation has been exacerbated by the depreciation of the Egyptian pound leaving many consumers stretched…
The health and wellness trend encourages a holistic approach to health, considering the lifestyle and habits of a person rather than focusing solely on physical symptoms. It recognises that various aspects of life, including nutrition, exercise,…
Sports drinks are not popular in Egypt, with their penetration in the country having historically been inhibited by a combination of relatively high prices, limited availability and low awareness of their specific benefits. In 2023, retail prices of…
Compared to other alcoholic drinks categories, the market for spirits in Egypt registered only modest volume growth in 2023. This was due largely to its relatively high price point compared to other products, such as beer and wine, which made it…
In 2023, soft drinks witnessed moderate retail volume growth and double-digit current value growth, supported by the continuous rise in prices across most categories. Economic uncertainty has been a key challenge for soft drinks manufacturers and…