Egypt

Dominated by chocolate-based flavoured powder drinks, the other hot drinks category remains small in Egypt, with slow growth recorded in 2023, despite the arrival of new brands, including Abu Auf’s hot chocolate product. Egyptians are focusing on…

The other pet food category as a whole was affected by soaring inflation in Egypt in 2023/24, leading to a surge in current value sales, with far more moderate retail volume sales. The ownership of birds, fish, and other small mammals/reptiles is not…

Developing and marketing products specifically for paediatric use involves adherence to strict regulatory requirements in Egypt. These regulations are in place to ensure the safety, efficacy, and appropriate dosing of products for children. The…

As body shavers are mainly imported as complete products, the category witnessed a sharp increase in retail prices during 2022, followed by a further 40% increase in 2023. With the high cost of living affecting consumers, many shifted away from…

Power is concentrated in the executive branch of government and corruption is rife, which limits economic freedom. Geopolitical tensions have had an adverse impact on economic development, but a massive deal will significantly boost foreign…