Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sun care saw significant current value growth in Egypt in 2023, having recently seen a notable shift in its volume and value dynamics. While the volumes of sun care products witnessed a decline in the final year of the review period, there was a…
The performance of supermarkets in Egypt is positively impacted by the government’s “We Are All One” initiative. Introduced and monitored through the Egyptian government, the initiative aims to push retailers and suppliers to offer consumers extra…
Surface care witnessed an increase in prices by an average of 26% in 2023, but maintained positive sales in volume and value terms with respective growth rates of 2% and 28%. The higher prices were driven by currency devaluation, a high inflation…
Retail volume sales of sweet biscuits, snack bars and fruit snacks in Egypt are set to continue to expand during 2024, with the rate of growth expected to be similar to the previous year. This is in spite of rising prices, driven by rising raw…
Sweet spreads is facing the same cross-category challenges which create huge value spikes due to skyrocketing unit prices in the inflationary context, along with low consumer spending power meaning a crash in volume sales. In the case of sweet…