Egypt

In 2024, the sales volume of wireless headbands in Egypt shows significant growth, largely driven by the demand for high-quality mass headbands. The continued devaluation of the Egyptian currency resulted in an increase in the average unit price of…

The major focus in health and beauty specialists in Egypt has shifted from premium brands to ones using all natural ingredients, vegan products and reduced levels of chemicals in the production of products. In this vein, the offers of many brands,…

Rising health consciousness is boosting sales of herbal/traditional products in Egypt. Urban areas tend to have higher levels of health consciousness, with individuals actively seeking ways to enhance their health and prevent ailments. Herbal teas…

The sales volume of home audio and cinema in Egypt is anticipated to record a notable decline in 2024. This follows a sharp decline in the previous year. The completion of several high-end real estate projects in the New Administrative Capital and…

The annual inflation rate in Egypt had accelerated to 38% by September 2023, negatively impacting the average

Population growth and a rising number of households provided sales drivers for home insecticides at the end of the review period. Demand for home insecticides remained stable in 2023, and was almost unaffected by the increase in unit prices. However,…

Automatic washing machines continue to see healthy volume growth in 2023, following the sharp rise in purchases in the year prior. Automatic washing machines witnessed exceptional growth in 2022, as consumers invested in these appliances before…

The entry of a new player has added dynamism to home products specialists in Egypt. The home-grown brand Nordica aims to deliver a unique identity in the market by bringing Scandinavian comfort to the Egyptian furniture scene. The mission is to…

The sales volume of LCD TVs in Egypt experienced modest growth in the first half of 2024, following a slight decline in 2023. This growth is largely attributed to the organic population increase and growing demand. During 2022, there was an…

Soaring prices in the hosiery category led to double-digit value growth in 2023, although volume sales reported a significant decline. High inflation remains an issue fuelled by escalating input costs, including raw materials like cotton. The…

Egypt continues to face significant economic challenges in 2023 led by soaring inflation, a devalued currency and difficulty obtaining foreign currency. Importers are facing major challenges as they struggle to pay import shipments, which has led to…

The number of households in Egypt is set to increase moderately over 2022-2027, with couples with children remaining the leading household type. In 2022, household spending was affected by high inflation, which contributed to rising living costs. The…

Hypermarkets in Egypt witnessed dynamic retail value (constant 2023 prices) growth in 2023, as this format benefited from rising consumer price-sensitivity. Hypermarkets’ success in the face of adverse macroeconomic conditions in the country affected…

Demand for ice cream in Egypt is expected to remain fairly stable in 2024, despite a difficult economic climate. Consistent with trends in other areas of the snacks market, the category has been subject to significant price increases, in the context…

The sales volume for digital cameras in Egypt continues its sharp decline in 2024. The Egyptian currency has depreciated further against the USD, leading to a corresponding increase in the prices of imported digital cameras. Coupled with a…

In 2024, volume sales of in-car entertainment in Egypt look set to record growth. The demand for in-car navigation systems with satellite capabilities has sharply declined, however, leading to their complete absence from the market. This decline is…

In 2023, Egypt’s average gross income ranked 14th among countries in Middle East and Africa, but the country saw a decrease in per capita disposable income in that year, due to slowing economic growth and surging inflation. Future income trends,…

Jeans came under pressure in 2023 due to the substantial increases in retail prices. However, volume sales decline was not as pronounced compared to other major apparel categories. As a popular form of apparel in Egypt, demand for jeans has been more…

The juice category is witnessing strong value growth across most of its categories in 2023, driven by higher unit prices. Overall demand for juice continues to rise, unlike some other non-alcoholic drinks categories, although consumers are switching…

Due to high inflation and the successive currency devaluations that have hit the country since February 2022, the average unit prices of cookers doubled in 2022, followed by a further 38% increase in 2023. The vast majority of cookers in Egypt are…