Egypt

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

Despite facing complex economic challenges, tissue and hygiene in Egypt demonstrated resilience during 2023, maintaining growth and expansion. Consumers exhibited heightened price sensitivity, with the cost playing a significant role in their…

The market for tobacco in Egypt was shaped by economic uncertainty in 2023, with consumer price inflation rising to a historic high, in the context of multiple devaluations of the local currency, the Egyptian pound. With the central bank placing…

Unlike many other home care categories, toilet care only experienced a marginal rise in demand during the first year of the pandemic, as consumers relied on bleach and surface care, both carrying lower average unit prices, for their enhanced hygiene…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

The ongoing Russia invasion of Ukraine has had a global impact, including a direct effect on Egyptian tourism due to a decline in Ukrainian tourist arrivals. Despite this challenge, Egypt's tourism industry has strategically expanded its reach to new…

The travel and tourism industry in Egypt has been experiencing a remarkable revival, marked by increased occupancy rates, sustainable tourism initiatives, and the expansion of source markets. Collaborative efforts between the Ministry of Tourism and…

Despite the sharp price increases in cylinder vacuum cleaners, demand remained steady in 2023. Sales volumes witnessed a healthy increase as these are one of the most essential home appliances in Egypt. Indeed, cylinder vacuum cleaners represent more…

Vitamins continue to witness strong performance, continuing the positive trend seen across the entire review period, with a double-digit retail sales growth noted in 2023. The COVID-19 pandemic impacted vitamin sales as consumers became more aware of…

In 2024, retail sales of wearable electronics in Egypt look set to record a modest increase in volume terms. However, the sales volume of digital activity watches continues to decline in 2024. This decline can be attributed to several factors. Import…

Unhealthy eating habits acquired during COVID-19 lockdowns continue to fuel demand for weight loss products in 2023. Many Egyptians gained weight during the pandemic due to limited mobility and a surge in indulgence occasions. Since lockdown…

The market for wine in Egypt saw a healthy performance in 2023, with the rate of volume growth exceeding that beer and spirits, the two largest revenue-generating categories. This was within the context of multiple new launches at various price…

Personal wipes in Egypt experienced a decline in sales volume in 2023, largely attributed to a significant increase in prices. Despite the enduring health and wellness trend, personal wipes were deemed non-essential by consumers facing economic…

Womenswear witnessed a decrease in volume sales in 2023, with retailers hit hard in the first quarter of 2023 as prices soared. The devaluation of the Egyptian pound in December 2022 led to a sharp slowdown in the economy, as input costs skyrocketed.…

Consumers usually buy wound care when they immediately need it, and as such, it is not a frequently purchased product. Most consumers do not keep a stock of products within the household, which limits growth. Furthermore, Egyptian consumers would…

Yoghurt and sour milk products is witnessing a small increase in retail volume and value during 2023, despite the big increases in prices by more than 60%. These increases are driven by the rise in raw milk and animal feed prices, in addition to low…