El Salvador

Snacks is set to see modest growth in 2024 due to rising prices caused by inflation and increasing prices of raw materials, with imported brands being especially affected. However, while price remains important, many consumers are seeking small…

Alcoholic drinks sales continued to rebound in 2023 with beer and aguardiente leading the recovery due to some consumer downtrading, while the on-trade benefited from increased tourism. Beer and spirits remain the largest categories, while wine sales…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Volume sales of cigarettes grew in 2023 despite the decline in smoking prevalence. Much of this stemmed from a reduction in smuggling via gangs and wider distribution of legitimate brands. However, despite a strong reduction in contraband, illegal…

The number of households is set to increase slightly, while the average household size will remain unchanged in El Salvador over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…