The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in El Salvador.
Although government finances improved in El Salvador, the state continues to exhibit authoritarian tendencies and corruption remains an issue. Whilst inflation has fallen, economic momentum is moderating and the country’s high dependence on…
Snacks is set to see modest growth in 2024 due to rising prices caused by inflation and increasing prices of raw materials, with imported brands being especially affected. However, while price remains important, many consumers are seeking small…
Volume sales of cigarettes grew in 2023 despite the decline in smoking prevalence. Much of this stemmed from a reduction in smuggling via gangs and wider distribution of legitimate brands. However, despite a strong reduction in contraband, illegal…
Home care sales grew strongly in 2023 though demand dipped for products that disinfect surfaces, such as bleach, floor cleaners and surface care. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices…
Alcoholic drinks sales continued to rebound in 2023 with beer and aguardiente leading the recovery due to some consumer downtrading, while the on-trade benefited from increased tourism. Beer and spirits remain the largest categories, while wine sales…
Inflationary pressures and raw material shortages impacted the retail prices of tissue and hygiene in 2023, though to a lesser extent than in 2022. Lower purchasing power forced consumers to reduce their spending and seek out local brands and private…
Tourism in El Salvador continues to surge, significantly exceeding pre-pandemic levels. President Nayib Bukele's re-election in 2024 has sustained his efforts to combat poverty and gang violence, contributing to a safer environment for both locals…
Despite ongoing inflationary pressures, sales of beauty and personal care in El Salvador in 2023 continued to grow. Products such as shampoo and toothpaste benefited from regular usage and more dynamic promotions, while pack sizes polarised between…
In 2022 retail in El Salvador rebounded. Stronger macroeconomic indicators and a full return to pre-pandemic lifestyles boosted consumer demand, especially among wealthier shoppers. However, high inflation, widespread informal retailing and a…
Volume sales of staple foods saw slow growth in 2023 while values rose due to inflationary pressures. The normalisation of lifestyles in the wake of the pandemic reduced the home cooking trend and lowered demand for products such as shelf stable…
Retail volume sales of soft drinks slowed in 2023 over the previous year, while the on-trade made a return to pre-pandemic levels. Although rising health consciousness supported growth in juice to the detriment of carbonates, carbonates and bottled…
Hot drinks registered a decline in retail volume sales in 2024. Despite some recovery, foodservice failed to reach pre-pandemic levels. Coffee is the largest category due to local cultivation and the popularity of specialist coffee shops. This mature…
Sales growth of consumer health in El Salvador in 2023 varied across categories. While OTC performed well, growing at above inflation, preventive health categories such as vitamins, dietary supplements and weight management recorded significant…
Sales of cooking ingredients and meals rose marginally in volume terms in 2023 as the home cooking trend experienced during the pandemic faded dramatically. Inflationary pressures and economic uncertainty stimulated growing price sensitivity which…