El Salvador

In 2022 retail in El Salvador rebounded. Stronger macroeconomic indicators and a full return to pre-pandemic lifestyles boosted consumer demand, especially among wealthier shoppers. However, high inflation, widespread informal retailing and a…

Although government finances improved in El Salvador, the state continues to exhibit authoritarian tendencies and corruption remains an issue. Whilst inflation has fallen, economic momentum is moderating and the country’s high dependence on…

Hot drinks registered a decline in retail volume sales in 2024. Despite some recovery, foodservice failed to reach pre-pandemic levels. Coffee is the largest category due to local cultivation and the popularity of specialist coffee shops. This mature…

Home care sales grew strongly in 2023 though demand dipped for products that disinfect surfaces, such as bleach, floor cleaners and surface care. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices…

Sales of dairy products and alternatives achieved only moderate growth in 2023. However, the market was affected by inflationary pressures, particularly in the prices of imported products such as milk formula, a category that is solely dependent on…