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There is no shortage of decisions regarding attributes that companies need to consider when innovating in their industries and introducing new products to the market. In an industry like air care, scent is one such attribute that can significantly impact a new product’s performance. Scents have a powerful conscious and unconscious influence on consumers and so companies need to carefully monitor how consumer preference is changing.
Home care in the Middle East is undergoing a remarkable transformation, driven by the convergence of two factors: a surge in consumer demand for innovative cleaning solutions and the active promotion of sustainable and eco-friendly practices by governments. As such, consumers are seeking cleaning solutions that offer eco-friendly formulations, sustainable packaging, and stress-relieving fragrances tailored to regional preferences
For more than 35 years, PLMA’s annual World of Private Label International Trade Show has brought retailers together with manufacturers to network with new and existing clients, explore new markets and drive business growth.
Inflation and rising energy costs are key driving forces behind product innovation in Home Care, enabling more efficient energy consumption, particularly in Laundry Care and Dishwashing. This also works as a more sustainable alternative for a growing base of environmentally conscious consumers globally. In addition, growing consumer awareness of self-care and wellness is being addressed through focus on features such as scent in new product launches, especially in Air Care.
In this article, Euromonitor International explores two of the most influential industry trends based on its latest research findings and how they are impacting home care expenditure and consumer purchasing behaviour in 2024.
In the ever-evolving landscape of societal consciousness, sustainable living has become a focal point for industry leaders. Recognised as a thriving topic, the sustainable home is emerging as a crucial element in addressing resource scarcity and mitigating the negative impacts of resource scarcity and climate change on consumers’ quality of life. This article explores the imperative of sustainable homes, the challenges they face, and the opportunities they present in the context of a rapidly changing world.
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