We are entering a new era of buying and one of the legacies of the 2020 pandemic is the boost of innovation and change. Digitalization, personalization, the evolution of payments, AI, AR, and autonomous deliveries will remain strong trends throughout this decade. The 3Rs – Reduce, Reuse, Recycle and the social values of brands and retailers will become the new norm. The Ecommerce and Retail Summit is the largest and most impactful event for the retail sector in Bulgaria. In the forthcoming edition, the forum remains focused on outlining the world industry trends to the local stage and presents the most successful companies and practices from the region.
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Session title: The Coronavirus Era: How Will Consumer Markets Evolve?
Session description: Coronavirus has had a profound impact on economies, businesses and consumers worldwide, changing the way we live, work and shop. In her presentation Marina Dziuge will identify six COVID-19 themes that are transforming consumer markets. Marina’s presentation will help to understand the evolution of sustainability, wellness, shopping, innovation and hometainment in a post-lockdown world, discuss how these themes will impact fast-moving consumer goods and services and identify what trends are here to stay as the new normal takes shape.
Session date and time: November 11, 9:30 AM (Bulgarian time)
Speaker name and title: Marina Dziuge, Senior Research Manager
