Food ingredients Europe has been uniting the world’s leading food & beverage suppliers, buyers, R&D experts and production specialists for over 35 years. Each year, it showcases a diverse range of innovative, new ingredients & services and over its lifespan, has welcomed more than 500,000 people through its doors.
Session titles:
- From Posts to Profits: How Influencers are Shaping Food and Drink Brands
- The plant-based evolution: Innovation and Sustainability
- Pet Food: from health to sustainability concerns
Session descriptions:
- Influencers, from social media stars to rappers or actors, increasingly back or create FMCG brands. Many enjoy instantaneous success, while others fade away. Success is powered by the influence of social media and driven by the technological savvy of younger generation consumers looking to identify with brands differently compared with their older generation cohorts. Through Euromonitor's new Innovation tool, I will show why some brands succeed while others fail quickly, and how emerging consumer trends are shaping the future of FMCG brands.
- The plant-based trend has faced a number of challenges in the last years on its way to growth. This session gives an update on the state of the plant-based dairy as well as meat and fish substitutes. From emerging product launches and brands, to the environmental concerns that shape consumption patterns in these categories.
- This presentation highlights recent developments in the pet care industry related to current consumer concerns. From one side, the increasing role of health claims in pet food and the impact of the trend in pet healthcare products. From the other, sustainability becoming a relevant term across pet care categories, influencing ingredients and packaging.
Date and time of the EMI sessions:
- 20 November 2024, 10:30 – 10:55 CET
- 20 November 2024 10:30 – 10:50 CET
- 21 November 10:50 – 11:20 CET
Name and title of all speakers involved:
- Linda Lichtmess, Research Consultant
- Javier Muñoz, Senior Research Analyst
Register HERE.