The OTCToolbox Consumer Healthcare BD&I Event is a truly global event for anyone working in business development and innovation in the consumer healthcare/OTC industry. The five-day online conference and networking event is the only one dedicated to business development and innovation.
This event has now taken place and is available to access on-demand.
Session title: Extending OTC's Proposition through Innovation
Session description: This session will examine promising innovations that are likely to drive OTC growth over the coming years. Topics will include:
1) The emergence of product plus service to extend brands’ value proposition towards concepts like integrative self-care, analytics, and consumer education.
2) Sustainability as a competitive driver, by demonstrating purpose, incorporating tracing/sourcing, and prioritising transparency.
3) Leading with science, through developing real-world evidence, adopting personalisation/precision, and building synergistic approaches/applications.
Session date and time: Monday, 21 February at 3:00pm GMT
Speaker name and title: Matthew Oster, Senior Industry Manager, Consumer Health
