The World Perfumery Congress is the global stage for fragrance creativity, ingredients, technology and business — providing the ideal forum for discussing the industry’s latest issues and breakthroughs. The unique three-day educational and networking forum unites fragrance industry professionals, their suppliers and brand marketers to discuss current and future opportunities.
Session title: Exploring Post-Pandemic Opportunities in Fragrance
Session description: The COVID-19 pandemic has left an indelible mark on all sectors of the global economy. While some categories saw massive declines in demand, fragrances managed to buck home seclusion trends that plagued other social-facing beauty categories and maintain historic momentum over a two-year period. The pandemic unexpectedly refreshed global demand for fragrances, resulting in a jolt to supply chains, a bright spot for sales and a repositioning of the category to selfcare. This presentation seeks to explain the drivers behind fragrances' outstanding performance and to identify prospects and risks that could impact future growth.
Date and time of the EMI session: 29 Jun 2022, 8:30 - 9:00am GMT
Name and title of all speaker involved: Kayla Villena, industry manager, beauty and personal care
Registration discount code, please add it here: WPC22KV
Register HERE.
