Eyewear in Asia Pacific

Delivery

This report comes in PPT.

Key findings

Eyewear firmly back on a positive growth path

Asia Pacific eyewear sales are expected to top their pre-pandemic levels for the first time in real value terms in 2024. Among the many trends, the rising incidence of myopia, particularly among younger consumers, remains one of the main growth drivers. Ageing populations in some of the region’s biggest markets are also pushing up presbyopia levels in these countries.

E-commerce enabling the entry of new players in China

Emerging affordable domestic brands have been able to enter the Chinese eyewear market through interest-based e-commerce platforms, such as Douyin and Xiaohongshu. In addition,  cross-border e-commerce platforms, such as FARFETCH, are gradually launching services in China, helping more designer and luxury brands to penetrate the local market.

Functionality increasingly to the fore in Japan

Eyewear products are no longer a simple vision correction tool for Japanese consumers, expanding to become eye care items that protect the health of the eyes. This is seeing an increase in products with functionality, such as sleep assist. The Zoff brand is a driving force in the normalisation of wearing sunglasses in Japan, with one of its more recent developments being the opening of a pop-up store focusing on sunglasses.

Awareness of eye health continues to rise in India

Heightened awareness of the detrimental effects of blue light exposure and the usage of digital devices has led to an increase in the adoption of zero-power contact lenses featuring blue light protection coatings in India. There is also growing demand for sunglasses that offer both functional UV protection and trendy designs as Indians increasingly prioritise eye health.