Finland

Gluten free remained the leading health and wellness claim in staple foods in Finland in value terms by a substantial margin in 2023. Several categories saw volume sales of products with this positioning grow at robust rates, as in line with rising…

No sugar remained the leading health and wellness claim in soft drinks in Finland in value terms by a wide margin in 2023. Demand for products with this positioning increased at a robust pace in most categories, as in line with rising…

High fibre remained the leading health and wellness claim in snacks in Finland in retail volume and current value sales terms in 2023. Several categories continued to see strong interest in products with this positioning, as Finns are increasingly…

Organic remained the leading health and wellness claim in hot drinks in Finland in value terms by some distance in 2023. Products with this positioning performed positively in several categories during the year, as in line with rising…

No sugar was the most dynamic health and wellness claim in dairy products and alternatives in Finland in retail volume growth terms in 2023. Buoyant demand for products with this positioning reflected rising awareness among consumers that being…

Lactose free remained the leading health and wellness claim in cooking ingredients and meals in Finland in 2023, with current value sales growing by 18% from 2022 to reach EUR164 million. While value growth was skewed somewhat by price hikes imposed…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…