Finland

The market for gum in Finland will see only marginal growth in retail volume terms in 2024, in the context of increasing maturity. The category is dominated by sugar-free gum offerings, specifically, gum created with the sweetener xylitol, which has…

Chocolate confectionery in Finland is expected to see a further increase in unit prices in 2024, which will have a negative impact on demand. As such, retail volumes are expected to stagnate during the year, while current value sales will continue to…