Finland

Yoghurt and sour milk products in Finland is experiencing maturity in 2024, with inflation and economic recession prompting consumers to cook more at home. This shift in consumer behaviour is significantly influencing market dynamics. Brands like…

Plant-based dairy products in Finland have been gaining shelf space and experiencing significant innovation and marketing efforts in 2024. Despite this, the category has struggled to achieve consistent growth, facing even a decline due to the high…

Other dairy in Finland is reaching maturity in 2024, with a significant presence of private label products offering a wide selection of competitively priced and trendy items. The shift from Rainbow private label to COOP private label by the S Group…

Drinking milk products in Finland are increasingly facing competition from plant-based options, prompting dairy producers to enhance the sustainability and carbon footprint of their production processes in 2024. This includes addressing issues such…

Dairy products in Finland are significantly impacted by rising prices and the recession in 2024, leading consumers to be more cautious with their spending. This economic climate particularly affected the more expensive dairy product categories and…

Cheese in Finland is facing market maturity in 2024, with Finns traditionally using cheese as a bread topping, in cooking, and on cheese platters. While milder cheeses are favoured for everyday consumption, maturer and more adventurous tasting…

Butter and spreads in Finland is mature and will struggle to advance per capita sales. To boost value sales, the focus is on adding trendy features and value-added health benefits to margarine and spreads. Innovation is expected to concentrate on…

Baby food in Finland has demonstrated resilience despite a declining birth rate in 2024. Interestingly, fruit purees have become popular as healthy snacks due to their long shelf life and nutritional benefits. However, the negative birth rate poses a…