Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.
Sweet biscuits, snack bars and fruit snacks in Finland will struggle to generate any more than marginal growth in retail volume terms in 2024,in the context of the high cost of living. Such products also face heavy competition from other types of…
Sugar confectionery in Finland are expected to see only marginal growth in retail volume terms in 2024, having suffered from stagnant sales during much of the review period. One of the major challenges facing sugar confectionery is the prominent…
The retail market for snacks in Finland is expected to see only marginal growth in volume terms in 2024, a slight improvement on the previous year. Despite slowing inflation, demand is being supressed by high prices and low levels of consumer…
The retail market for savoury snacks in Finland is expected to see modest growth in volume terms in 2024, despite high unit prices. Such products remain very popular in Finland, whether at home or on the go. As a result, it is proving be the most…
The market for ice cream in Finland is expected to see a stable demand in 2024, despite high unit prices. The product Is very popular in the country, with per-capita consumption levels being amongst the highest in Europe. While sales peak during the…
The market for gum in Finland will see only marginal growth in retail volume terms in 2024, in the context of increasing maturity. The category is dominated by sugar-free gum offerings, specifically, gum created with the sweetener xylitol, which has…
Chocolate confectionery in Finland is expected to see a further increase in unit prices in 2024, which will have a negative impact on demand. As such, retail volumes are expected to stagnate during the year, while current value sales will continue to…
Wine in Finland saw declining sales in total volume terms in 2023. This was attributable entirely to a decrease in off-trade consumption, following the revival of personal imports from the neighbouring countries of Estonia and Lativia, where unit…
Volume sales of spirits in Finland continued to fall in 2023, alongside a drop in per-capita consumption. Demand was negatively impacted by the rising prominence of the sober curious trend, which promotes a more mindful and moderate approach to…
RTDs represented the best-performing category within the Finnish alcoholic drinks market in 2023, supported by ongoing new product development, as players competed to offer consumers unique offerings. With the economic situation making Finns more…
Cider/perry sales in Finland registered a significant decline in volume terms in 2023, in the face of growing maturity and intense competition from other alcoholic drinks, such as beer, wine and RTDs. The beverage has traditionally been promoted as a…
Beer in Finland experienced a decline in total volume sales in 2023. While on-trade volumes remained buoyant, off-trade sales suffered from the revival of personal imports from the neighbouring countries of Estonia and Lativia, where unit prices are…
Alcoholic drinks in Finland experienced a decline in total volume sales in 2023, alongside a drop in per-capita consumption. While on-trade volumes remained buoyant, off-trade sales suffered from the revival of personal imports from the neighbouring…
Retail sales of tobacco in Finland continued to fall in volume terms in 2023, consistent with the downward trend in smoking prevalence across the country. Finns are very aware of the harmful impact of smoking, especially since the COVID-19 pandemic,…
The market for smokeless tobacco, e-vapour products and heated tobacco in Finland saw especially buoyant growth in retail volume terms in 2023, following the deregulation of nicotine pouches in April of the same year. This meant that these products,…
The market for cigars, cigarillos and smoking tobacco in Finland showed a mixed performance in 2023. On a positive note, cigars managed to maintain the broadly positive growth trend which had been in evidence since the start of the pandemic. The…
Volume sales of cigarettes in Finland continued to decline in 2023. Finns are very aware of the harmful impact of smoking, especially since the onset of the COVID-19 pandemic, and there is a clear polarisation taking place between those who smoke and…
Inflation has led to price hikes in pet products and pet food but also in veterinary health care, with this influencing consumer purchasing decisions. Many providers of veterinary health care have been forced to increase their service fees making it…
Finland has relatively strict animal welfare regulations compared to many other markets and these have been further enhanced. Starting from 1 January 2024, the rules for keeping an animal at home have become even stricter as authorities seek to…
Other pet food is a much smaller area of the market than dog and cat food, but despite various challenges the category sustained relatively stable sales during the course of the review period. Various small mammals are often bought as beginner pets…