Finland

Other dairy in Finland is reaching maturity in 2024, with a significant presence of private label products offering a wide selection of competitively priced and trendy items. The shift from Rainbow private label to COOP private label by the S Group…

High fibre remained the leading health and wellness claim in snacks in Finland in retail volume and current value sales terms in 2023. Several categories continued to see strong interest in products with this positioning, as Finns are increasingly…

Sugar confectionery in Finland are expected to see only marginal growth in retail volume terms in 2024, having suffered from stagnant sales during much of the review period. One of the major challenges facing sugar confectionery is the prominent…

The retail market for snacks in Finland is expected to see only marginal growth in volume terms in 2024, a slight improvement on the previous year. Despite slowing inflation, demand is being supressed by high prices and low levels of consumer…

The market for ice cream in Finland is expected to see a stable demand in 2024, despite high unit prices. The product Is very popular in the country, with per-capita consumption levels being amongst the highest in Europe. While sales peak during the…

Retail sales of tobacco in Finland continued to fall in volume terms in 2023, consistent with the downward trend in smoking prevalence across the country. Finns are very aware of the harmful impact of smoking, especially since the COVID-19 pandemic,…

Finland has relatively strict animal welfare regulations compared to many other markets and these have been further enhanced. Starting from 1 January 2024, the rules for keeping an animal at home have become even stricter as authorities seek to…

While deodorant sales volume remained stable in Finland in 2023, the product area saw a healthy rise in value terms. This can be attributed, in part, to inflationary pressures pushing up unit prices. However, a more significant factor is the evolving…

Despite being a mature product area, wipes in Finland continued to thrive in 2023, propelled by the enduring appeal of convenience. The price increase during the year prompted consumers to adopt a more discerning approach, carefully evaluating…

Consumer foodservice in Finland experienced a contradictory year in 2023. On the surface, looking only at the figures, consumer foodservice in Finland performed strongly. By 2022, foodservice value sales had exceeded the 2019 pre-Coronavirus…

Cider/perry sales in Finland registered a significant decline in volume terms in 2023, in the face of growing maturity and intense competition from other alcoholic drinks, such as beer, wine and RTDs. The beverage has traditionally been promoted as a…

Beer in Finland experienced a decline in total volume sales in 2023. While on-trade volumes remained buoyant, off-trade sales suffered from the revival of personal imports from the neighbouring countries of Estonia and Lativia, where unit prices are…

Volume sales of cigarettes in Finland continued to decline in 2023. Finns are very aware of the harmful impact of smoking, especially since the onset of the COVID-19 pandemic, and there is a clear polarisation taking place between those who smoke and…

In 2023, consumers in Finland returned to normal lifestyles, with more citizens working in offices and travelling, and with more mobility, vending witnessed solid value growth to surpass pre-pandemic levels. Also, local “vending hubs” and their…

Retail in Finland witnessed positive development in current value terms in 2023, although this was largely underpinned by retail price inflation. Grocery retailers saw a decline after a couple of years of solid growth, while non-grocery retailers…

Hypermarkets remains the leading retail (not only grocery retail) channel in Finland, with around a third of overall sales of grocery retailers in 2023. Hypermarkets has managed to maintain its extend its lead over supermarkets (the second biggest…

Direct selling has always been a marginal retail channel in Finland, and has in recent years seen a clear decrease – sales fell in 2023 for the seventh year in a row in current value terms. Even more worryingly, direct selling underperformed…

Wine in Finland saw declining sales in total volume terms in 2023. This was attributable entirely to a decrease in off-trade consumption, following the revival of personal imports from the neighbouring countries of Estonia and Lativia, where unit…

In 2023, high inflation rates led to a second year of higher prices in supermarkets, which meant consumers in Finland had to be more careful regarding what they purchased. Even with inflation, current value sales declined in 2023, as consumers made…

Amidst external fluctuations, the landscape of menstrual care products in Finland exhibited resilience in 2023, with volume sales maintaining relative stability, underscoring the essential nature of these products. While a decline in towel sales…