Finland

No sugar remained the leading health and wellness claim in soft drinks in Finland in value terms by a wide margin in 2023. Demand for products with this positioning increased at a robust pace in most categories, as in line with rising…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Tissue and hygiene in Finland witnessed a notable change in 2023, marked by a slowdown in price increases. However, the lingering effects of previous hikes left consumers highly attuned to costs, driving a preference for more affordable options. The…

In 2023, many categories within the bath and shower product area witnessed stagnant or moderately declining volume sales in Finland. This trend reflects consumers' immediate inclination towards cost-saving measures when faced with economic…

Small local grocers in Finland remained the smallest grocery retail channel in Finland in 2023. Its significance within grocery retailers has been on a slow decline for a long time, although there was a slight increase in value sales in 2022/2023 due…