Finland

COVID-19 dealt a serious blow to booking in Finland. At the height of the pandemic, outbound travel was minimal, compared to normal levels, although domestic travel became more appealing. However, increased domestic travel did not compensate for the…

No sugar was the most dynamic health and wellness claim in dairy products and alternatives in Finland in retail volume growth terms in 2023. Buoyant demand for products with this positioning reflected rising awareness among consumers that being…

The slowdown in the economy has not hit apparel and footwear specialists in Finland as hard as grocery retailers. Pent-up demand for clothing purchases since the pandemic, especially to wear at parties and celebrations, has sustained sales growth in…

Standalone continued to dominate the number of consumer foodservice outlets, transactions and value sales in Finland in 2023. Standalone’s shares of these metrics have not seen significant change during the review period. At the same time, standalone…

Sports drinks in Finland continues to see sales patterns normalise following the COVID-19 pandemic, with steady growth in the off-trade. In 2023, unit prices have continued to rise due to inflation and higher production costs, which has forced…