Finland

The overarching trend shaping the baby and child-specific product market in Finland is the decline in birth rates, a phenomenon that persisted throughout 2023. Following the peak witnessed in 2020, birth rates steadily declined to reach their lowest…

Appliances and electronics specialists in Finland witnessed further decline in 2023, in volume and current value terms, as the economy fell into recession. Sales of ovens, cooktops and furniture-covered appliances were most affected as consumers were…

Retail volume sales in juice faces decline in 2023 with sales normalising in Finland. Finnish consumers have returned to work and now spend less time at home post-pandemic. Demand in juice also continues to suffer from the impact of the soft drink…

Energy drinks is witnessing continuing robust growth in retail volume and value sales, supported by heavy investment in marketing campaigns, outdoor ads and TV commercials. Players are also invested in their social media presence and in partnerships…

Foodservice coffee sales in Finland continue to normalise in 2023, with volumes fully recovering to pre-pandemic levels. As Finns returned to foodservice establishments, coffee purchases in the retail trade have been scaled back resulting in much…