Finland

In 2023, convenience retailers in Finland witnessed only marginal current value growth, with much of this fuelled by high levels of inflation. Sales have suffered from lower purchasing power caused by the rising cost of living, with consumers…

Direct selling has always been a marginal retail channel in Finland, and has in recent years seen a clear decrease – sales fell in 2023 for the seventh year in a row in current value terms. Even more worryingly, direct selling underperformed…

Discounters in Finland registered stagnant current value growth in 2023, as inflation remained high and the Finnish economy weakened. Discounters proved a more attractive choice to consumers seeking affordable brands and private label. The location…

Variety stores in Finland witnessed a stellar performance in 2023, with current value growth reaching double-digits. Providing a wide offering of cheap products, variety stores have proved attractive to consumers in the economic downturn, as these…

Health and beauty specialists in Finland is the second biggest non-grocery channel in Finland and is a category of growing importance. One of the main reasons for this growth is that pharmacy products are mostly essential. A high share of overall…