Finland

In 2023, current value sales slowed in home products specialists as consumer confidence weakened and Finland entered recession. Consumers cut back expenditure on home improvements and home furnishings as household budgets were allocated to more…

Hypermarkets remains the leading retail (not only grocery retail) channel in Finland, with around a third of overall sales of grocery retailers in 2023. Hypermarkets has managed to maintain its extend its lead over supermarkets (the second biggest…

Amidst external fluctuations, the landscape of menstrual care products in Finland exhibited resilience in 2023, with volume sales maintaining relative stability, underscoring the essential nature of these products. While a decline in towel sales…

Amidst the backdrop of continued decline in birth rates during 2023, Finland's nappies/diapers/pants market witnessed a marginal decrease in volume sales. However, this decline was counterbalanced by a surge in value, attributed to price escalations…

The growing ageing population in Finland acted as a primary catalyst for the volume sales growth of adult incontinence products throughout 2023. Heightened consumer awareness regarding incontinence issues, coupled with proactive educational efforts…