Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.
While plant-based dairy performed well, especially plant-based milk and barista options, not all products are set to post positive retail volume growth. Plant-based yoghurt is struggling as the competition is fierce from standard yoghurt, puddings,…
The sale of yoghurt and sour milk continued to normalise following the outbreak of COVID-19, when consumers stayed at home, leading to increased snacking. In 2023, yoghurt and sour milk is also facing the increasing challenge of being a mature…
Helsinki, Finland’s most populous city in 2022, continues to attract people seeking education and job opportunities. Following a brief urban exodus during the early days of the COVID-19 pandemic, cities like Helsinki are witnessing population growth,…
The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…
Income growth in Finland is anticipated to be sluggish due to subdued economic growth, although it is expected to maintain a high standing within the EU context. As the lowest income class experiences the fastest expansion among all income classes,…