Finland

Finns are clearly migrating towards fruit/herbal tea, green tea and other tea, which are snatching sales away from black tea. This movement is being powered by the health and wellness trend, as well as Finns’ keenness to experiment with new products…

Sugar has increasingly become the focus of consumer health concerns around the world, with excessive consumption of sugar in modern diets associated with the development of a number of health problems, including obesity, type 2 diabetes and…

Nordic rapeseed oil is benefiting from being seen as a locally sourced superfood, boosting sales of domestic cooking oils. It is noteworthy that, as the global supply of sunflower oil suffered shortages in 2022, Finns increasingly turned to locally…

Hot drinks faces maturity in Finland where coffee is already well established and the consumption of tea bags black is on the decline. Retail volume sales have come under pressure from unit price increases caused by high inflation and increased…

In 2023, current value sales slowed in home products specialists as consumer confidence weakened and Finland entered recession. Consumers cut back expenditure on home improvements and home furnishings as household budgets were allocated to more…