Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.
Eye care sales are set to rise in 2023. The increasing use of digital screens for both work and leisure, with smartphones becoming ever more central to virtually every area of consumers’ lifestyles, is driving up the prevalence of a variety of eye…
Energy drinks is witnessing continuing robust growth in retail volume and value sales, supported by heavy investment in marketing campaigns, outdoor ads and TV commercials. Players are also invested in their social media presence and in partnerships…
Unit prices of edible oils continued to fluctuate in 2023. While sunflower oil’s unit price saw jumps due to the war in Ukraine, olive oil also became more expensive due to the effect of drought on supply. Overall, at the end of the review period,…
Drinking milk products in Finland continued to see normalising sales after the heightened demand that was the COVID-19 pandemic, when consumers stockpiled goods. Inflation and increasing production costs drove up the milk prices in 2022 and continued…
The pet dog population remained stable in 2023 but households came under growing pressure due to high inflation and a rise in the cost of living. This was reflected in double-digit growth in current value terms in dog food but only modest growth in…